Thursday, May 5, 2011

A GAP in Sales


I will be polite, because I know everyone is going through tough times, but I am in no way shape or form a GAP customer, or fan for that matter. They're notorious for their fit-to-shape denim and pricey, PRICEY basics. I will go as far to say that I don't even think they have diverse SS and AW seasons (its the same story every year, knit sweater and sundress).

They began to throw their business under the bus when they decided to make the barely noticeable, but ironically controversial change in logo, that they've had for years.. you know from inside the blue box, to next to the blue box. But of course social media outlets gutted them, and they'll do it again this time around!

Today Patrick Robinson, the creative director at Gap, was fired. Apparently he wasn't bringing enough sales/customers back to the brand with his neutral color pallet for SS2011. HELLO!! He was following the runway trend seen in many mainstream designer's shows this season.

Gap, you cannot be saved.. like I said on twitter, Old Navy's next..

Enjoy.

Follow me on twitter @qqueenB

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